CREATING AGENCY
FOR CHANGE IN THE FASHION INDUSTRY WITH INNOVATION AND INCLUSIVITY, VISION AND KINDNESS AS OUR CORE.
ABOUT
Estethica works with you to rethink everything from materials and sourcing, marketing and communication strategies, language and company culture. We create agency to adopt decisions and implement strategies based on values and purpose using the philosophy of sustainability, regenerative systems, and longevity.
We support brands and services to communicate with clarity and to showcase your work. We connect you with a network of press and buyers. We create opportunities and partnerships.
We build your sustainability strategy, your storytelling, and your community. We mentor businesses, big and small, emerging and established.
WORK
MERCEDES-BENZ SUSTAINABILITY PRIZE, HYERES INTERNATIONAL FESTIVAL
OSHADI COLLECTIVE
Working with Oshadi Collective on communications, publicity and sales for the launch of the Mind Body and Soil collection
Mentoring the ten finalists as they develop their final looks for the MB Sustainability Prize for the 38th International Festival of Fashion, Photography and Accessories - Hyères
CIRCULAR DESIGN CHALLENGE
Mentoring the finalists of the Circular Design Challenge, India's largest sustainable fashion award, and working with the winner and runner up to nurture and develop their brand and communications
IRO IRO ZERO WASTE
Supporting IRO IRO Zero Waste with their collections developments, brand positioning, marketing and communications
TEAM
TAMSIN BLANCHARD EDITORIAL DIRECTOR
Tamsin is a journalist and editor who has been an editor at the Independent, the Observer Magazine, Telegraph Magazine and Tank. She writes for The Gentlewoman, the Guardian and 10 Magazine and is editor of Hole & Corner magazine. She has written several books including Green is the New Black, (Hodder 2006). Previously Special Projects curator at Fashion Revolution and Fashion Open Studio, she was part of the team of curators responsible for the State of Fashion Biennale 2022, Ways of Caring. Tamsin is Pathway Leader for BA Fashion Journalism at CSM.
ORSOLA DE CASTRO CREATIVE DIRECTOR
Orsola de Castro is an opinion leader in sustainable fashion, a mentor, lecturer and author. Her award winning brand From Somewhere (1997- 2014) was pioneering in upcycling - collaborations include collections for Topshop and Speedo. In 2006 she started Estethica, the Sustainable Fashion Showcase at London Fashion Week, and in 2013 she co-founded Fashion Revolution, now the world’s largest fashion activism movement, with teams in over 80 countries. Her first book, Loved Clothes Last was published by Penguin life in 2021 and translated into Italian, French and German.
ROXANNE HOUSHMAND-HOWELL STRATEGIC DIRECTOR
Roxanne is a dynamic brand consultant with over 20 years in fashion and textiles, passionately championing responsible fashion. After 12 impactful years at Katharine Hamnett, she launched The Right Project in 2014, a collective dedicated to helping fashion brands embrace sustainability.
Known for building strong networks and inspiring industry leaders, Roxanne has been a driving force in sustainability, a founding member of Fashion Revolution and Estethica. Her collaborations span designers, brands, and institutions committed to positive change.
FILIPPO RICCI OPERATIONS DIRECTOR
Filippo Ricci has 20 years experience driving sustainable innovation in the fashion industry first as the MD at upcycling fashion label From Somewhere then as the co-founder of Estethica at London Fashion Week and co-founder and director of Reclaim To Wear. He joined Fashion Revolution in 2018 to support the launch and manage Fashion Open Studio. He has spoken at events for Politecnico Milano and HEDEC Paris, and advises brands on business development strategies.
MEL WATT COMMUNICATIONS MANAGER
Mel Watt is a fashion campaigner, content creator and educator working at the intersection of social and climate justice. For over half a decade, she has passionately advocated for corporate transparency, accountability and regulation, working with organisations such as Fashion Revolution, Changing Markets Foundation and Mothership. Alongside campaigning, Mel equips others to navigate greenwashing through a series of workshops, guest lectures and her monthly newsletter Caught Green Handed.
OUR PARTNERS
